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Design Strategies, Processes

Introduction of a New Series: Instructional Design Patterns

“Christopher Alexander, an Austrian-born architect, had a simple, elegant idea. His idea was that people should name and describe solutions to common problems in architecture. He called this a ‘design pattern’.” – From Design Patterns – Coming Full Circles


There are patterns all around us. In the technical world, there are design patterns in architecture, in software engineering, in user experience design, or in anything that we can create a solution(s) to common problems. In Instructional Design, at the course level, as an example, we find design patterns in instructional design theories and models.

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ADDIE is flexible


Most instructional designers and learning professionals are familiar with the classic ADDIE model. ADDIE is short for Analysis, Design, Development, Implementation and Evaluation. Despite having been used as a process to create instructional products for many years, ADDIE has been criticised by many as a rigid, linear model. However, this is not the case.

Have you ever listened to the same musical piece played by different artists and felt differently? Just like there are many ways to perform a musical piece, there are many ways the ADDIE model can be used. Just like when a soulless expression of a song may not touch people’s hearts, rigid use of the ADDIE model will unlikely bring good results.

When used correctly, ADDIE can be a very flexible model.  In this article I share how ADDIE is flexible and some tips for using ADDIE flexibly to meet your needs.

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