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ISD models

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ADDIE is agile

Water is fluid, soft, and yielding. But water will wear away rock, which is rigid and cannot yield. As a rule, whatever is fluid, soft, and yielding will overcome whatever is rigid and hard. This is another paradox: What is soft is strong. – Lao Tzu

In recent years, there has been a trend that shows preference for agility in the process of creating learning products and therefore the need to rethink ADDIE. In this article, I share why the agile approach is powerful for creating high quality learning experiences and how ADDIE can be used to facilitate agility.

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ADDIE is flexible


Most instructional designers and learning professionals are familiar with the classic ADDIE model. ADDIE is short for Analysis, Design, Development, Implementation and Evaluation. Despite having been used as a process to create instructional products for many years, ADDIE has been criticised by many as a rigid, linear model. However, this is not the case.

Have you ever listened to the same musical piece played by different artists and felt differently? Just like there are many ways to perform a musical piece, there are many ways the ADDIE model can be used. Just like when a soulless expression of a song may not touch people’s hearts, rigid use of the ADDIE model will unlikely bring good results.

When used correctly, ADDIE can be a very flexible model.  In this article I share how ADDIE is flexible and some tips for using ADDIE flexibly to meet your needs.

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